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The Top Six Online Sales Mistakes, B L Ochman Oh my! Amazon recently reported that 60 percent of all shopping carts are abandoned during a visit. If that happens to Amazon, imagine what happens on smaller, less organized sites. What can you do to increase the number of completed sales? Think about what turns people off. BAD DESCRIPTIONS On one site we saw a display case full of product used as an illustration. But what does one unit look like? How many ounces in a bottle? What are the dimensions of the item? Since we are not touching and feeling online items, we need detailed and accurate descriptions. FAX IN ORDERS Wrong! If I'm shopping online it's because I want to order online. Make it hard for me and I'll buy from your competitor who makes it easy. NO SECURITY Why, I ask you, would anyone ever give his or her credit card number on a non-secure server? Yet, many sites offer the choice between secure and not secure. ASKING TOO MUCH INFO I don't want to tell you my birthday, the magazines I read regularly, how I liked your site or what I ate for dinner. I just want to shop. Don't annoy me! LONG LOADING TIME Under the best of circumstances the web is aptly nick-named the world wide wait. Don't make it worse with graphics that are too big and fussy design. NO RETURN POLICY If you don't tell me your return policy I will put away
my credit card. Online customer service needs to be better than in bricks
and mortar stores. It's not like we know each other or anything. Surely
you can add features that will improve your site's shopping facilities
and customer service. But it is always more costly to fix problems than
to do the site right from the start. Before you spend $250 - $2,500 sending out your next press release, buy our acclaimed report, "Secrets of Effective Press Release Distribution" http://whatsnextonline.com/release/index.html for more info. |